Hi, I’m Amanda. With 15 years of expertise in fashion merchandising, I approach brand strategy, product assortment, and market positioning with precision and sophistication. As a native Californian, I draw inspiration from the confidence fashion can instill, fueling my passion for curating collections that speak to consumers.

A mentor once shared that true success in merchandising comes from understanding the entire business—not just one department. This perspective has been central to my approach, allowing me to create strategies that harmonize all facets of a brand for lasting growth. Throughout my career, I’ve driven measurable growth, optimized inventory, and turned market insights into actionable solutions for leading brands.

With a global outlook shaped by extensive travel, I’m always ahead of emerging trends, blending creativity with data-driven decisions to elevate brands in a dynamic, fast-paced market.

I look forward to collaborating with you, creating strategies that not only meet your vision but leave a lasting impact.